{"id":87554,"date":"2017-07-13T12:51:33","date_gmt":"2017-07-13T12:51:33","guid":{"rendered":"https:\/\/blog.theluxurycloset.com\/2017\/07\/13\/history-kate-spade\/"},"modified":"2017-07-13T12:51:33","modified_gmt":"2017-07-13T12:51:33","slug":"history-kate-spade","status":"publish","type":"post","link":"https:\/\/theluxurycloset.com\/blog\/2017\/07\/13\/history-kate-spade\/","title":{"rendered":"Kate Spade\u2019s Journey: From Desiring A Perfect Handbag To A Luxury Brand"},"content":{"rendered":"<figure id=\"attachment_8957\" aria-describedby=\"caption-attachment-8957\" style=\"width: 640px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog.theluxurycloset.com\/wp-content\/uploads\/2017\/07\/shutterstock_362852543.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-8957 size-full\" src=\"https:\/\/blog.theluxurycloset.com\/wp-content\/uploads\/2017\/07\/shutterstock_362852543.jpg\" alt=\"history Kate Spade\" width=\"640\" height=\"480\" \/><\/a><figcaption id=\"caption-attachment-8957\" class=\"wp-caption-text\">Kate Spade New York store. Photo credit &#8211; Sorbis \/ Shutterstock.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">One fine day in 1991, Kate Brosnahan, who was then working as a fashion editor for the Mademoiselle Magazine,\u00a0decided that the fashion industry is making boring handbags. She never liked the fashion world\u2019s classics like <a href=\"https:\/\/theluxurycloset.com\/brands\/chanel\">Chanel<\/a> or <a href=\"https:\/\/theluxurycloset.com\/brands\/prada\">Prada<\/a>, nor did she like <a href=\"https:\/\/theluxurycloset.com\/brands\/coach\">Coach<\/a>. With a clear mission in her head to create sassy yet classy handbags, Kate set out to make handbags that would be feminine and playful. With no prior design experience, she started from scratch with paper and scotch tape, bringing her \u2018perfect handbag\u2019 to life. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her then boyfriend Andy Spade, who was a Creative Designer, was her encouragement behind the daunting task of creating designs. She made a series of samples until her collection evolved into black nylon handbags between the price of 100$-400$. Things took a quick turn for the company, the bags which were labelled as \u2018preppy with attitude\u2019 by the Washington Post, and they gained popularity fast! Many boutiques soon started placing bulk orders, both small boutiques and big ones like Bloomingdale\u2019s and Saks. Soon after, Vogue featured Kate Spade bags on its glossy pages right next to some big labels, and there was no looking back! Known for their modern sensibility, <\/span><a href=\"https:\/\/theluxurycloset.com\/brands\/kate-spade\"><b>Kate Spade<\/b> <b>bags<\/b><\/a> <span style=\"font-weight: 400;\">were quirky with a graphic approach and a trademark wit, which was well ahead of its time back in the 90s.<\/span><\/p>\n<figure id=\"attachment_8958\" aria-describedby=\"caption-attachment-8958\" style=\"width: 640px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog.theluxurycloset.com\/wp-content\/uploads\/2017\/07\/shutterstock_375475987-1.jpg\"><img decoding=\"async\" class=\"wp-image-8958 size-full\" src=\"https:\/\/blog.theluxurycloset.com\/wp-content\/uploads\/2017\/07\/shutterstock_375475987-1.jpg\" alt=\"history Kate Spade\" width=\"640\" height=\"480\" \/><\/a><figcaption id=\"caption-attachment-8958\" class=\"wp-caption-text\">The colourful Kate Spade bags! Photo credit &#8211; Sorbis \/ Shutterstock.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The label, which started from a humble store, very soon became a 10,000-sq ft space in the heart of New York. Very soon, they were not limited to designing and selling handbags, but also extended to creating countless other things such as <\/span><b><a href=\"https:\/\/theluxurycloset.com\/category\/women\/womens-clothes\/\">women\u2019s clothing<\/a>, women&#8217;s\u00a0<\/b><a href=\"https:\/\/theluxurycloset.com\/category\/women\/fine-jewelry\/\"><b>jewellery<\/b><\/a><span style=\"font-weight: 400;\">, shoes, stationery, eyewear, fragrances, and more. By 1998, they were reporting sales of $27 million. \u2019Kate Spade Home\u2019 was launched in 2004, and it was the same year when the label opened its first overseas store in Tokyo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">In 1999, Neiman Marcus bought 56 percent of the company&#8217;s stake for $33.6 million. In 2006, the company was enjoying a turnover of a whopping $99 million, and that&#8217;s when Neiman sold the label for $124 million to Liz Claiborne. The label continued to grow, but in 2007, Kate and Andy Spade sold off the last of their shares due to family obligations and left the company. The label has since over the last decade become more about a full-fledged lifestyle brand rather than a designer-specific entity. Kate Spade remains a very popular brand with immense resale value. The Luxury Closet sells some hot favourites of the brand like the <\/span><a href=\"https:\/\/theluxurycloset.com\/women\/kate-spade-pink-leather-bow-strap-hobo-p67331\/\"><span style=\"font-weight: 400;\">Pink Leather Bow Strap Hobo<\/span><\/a><span style=\"font-weight: 400;\"> and the <\/span><a href=\"https:\/\/theluxurycloset.com\/women\/kate-spade-gold-metallic-wellesley-quinn-tote-p28018\/\"><span style=\"font-weight: 400;\">Gold Metallic Wellseley \u2018Quinn\u201d Tote <\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the label still bears her identity, Kate is now back, with a new name and a new identity. Kate Spade has changed her name to Kate Valentine to match it with her new women\u2019s shoes and handbag line, Frances Valentine. The new brand is focused towards making shoes and handbags for working moms. The team that founded Kate Spade went back to the drawing board, and is now making a collection that takes inspiration from the lives they have led in the 8-year break. They have now come up with a line up for suburban and urban women. This brand is a blend of Italian craft, American designs and is chic and international.<\/span><\/p>\n<figure id=\"attachment_8959\" aria-describedby=\"caption-attachment-8959\" style=\"width: 640px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog.theluxurycloset.com\/wp-content\/uploads\/2017\/07\/shutterstock_595157213.jpg\"><img decoding=\"async\" class=\"wp-image-8959 size-full\" src=\"https:\/\/blog.theluxurycloset.com\/wp-content\/uploads\/2017\/07\/shutterstock_595157213.jpg\" alt=\"history Kate Spade\" width=\"640\" height=\"480\" \/><\/a><figcaption id=\"caption-attachment-8959\" class=\"wp-caption-text\">A bag for all times. Photo credit &#8211; andersphoto \/ Shutterstock.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">On the other hand, far from the tumultuous ownership changes the company had, Kate Spade has remarkably never lost its identity. The history of Kate Spade, the brand, was so exceptional that it carried on successfully even after its founders had left, without losing its true colours or shying away from its principles.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One fine day in 1991, Kate Brosnahan, who was then working as a fashion editor for the Mademoiselle Magazine,\u00a0decided that the fashion industry is making boring handbags. She never liked the fashion world\u2019s classics like Chanel or Prada, nor did she like Coach. With a clear mission in her head to create sassy yet classy [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":87555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,41,38,18,1],"tags":[175,677,678,679,656,680,681,682,683],"class_list":["post-87554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive","category-handbags","category-luxury-closet","category-trends","category-uncategorized","tag-handbags","tag-kate-spade","tag-kate-spade-bags","tag-kate-spade-handbags","tag-women-bags","tag-womens-accessories","tag-womens-clothing","tag-womens-handbags","tag-womens-jewelry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kate Spade\u2019s Journey: From Desiring a Perfect Handbag to a Luxury Brand<\/title>\n<meta name=\"description\" content=\"The interesting history Kate Spade and her desire to make the perfect handbag. 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