{"id":87795,"date":"2015-05-28T09:07:21","date_gmt":"2015-05-28T09:07:21","guid":{"rendered":"https:\/\/blog.theluxurycloset.com\/2015\/05\/28\/28th-bag-thursday-blue-mood\/"},"modified":"2015-05-28T09:07:21","modified_gmt":"2015-05-28T09:07:21","slug":"28th-bag-thursday-blue-mood","status":"publish","type":"post","link":"https:\/\/theluxurycloset.com\/blog\/2015\/05\/28\/28th-bag-thursday-blue-mood\/","title":{"rendered":"Bag Thursday: Sartorial Secrets"},"content":{"rendered":"

Dubbed “fashion’s most mysterious brand”, you may not be familiar with Goyard, but you’re certainly not alone! Zero advertising, no official e-commerce, and very few stockists (Stateside, Goyard is only available at Barneys and Bergdorf Goodman in New York and two stores in California), it’s a wonder how this brand has claimed and maintained such a respected title in the business of luxury!<\/p>\n

In a time where\u00a0companies are forced to rely on digital sales and social media engagement,\u00a0Goyard shuns it all and still manages to hold its own against its competitors and some of the most coveted brands in the world. Their\u00a0website proudly proclaims that it doesn\u2019t make seasonal products and they even decline interviews with press! When\u00a0Racked.com reached out to them,\u00a0they politely declined and explained that their “official policy is to not speak directly to the press,” and that this is something they “literally never do.” So how\u00a0does<\/em> it maintain such a sought after status?<\/p>\n

 <\/p>\n

 <\/p>\n

Their A-list clientele is a start, everyone from the Olsen sisters and Kardashians to Chelsea Handler and Sophia Bush have been snapped and papped sporting a Saint Louis, the brand’s most popular style. Hilary Duff even transformed hers into a baby bag, naturally causing a surge of yummy mummy’s to make a beeline for Barneys.<\/p>\n

Founded in 1853 by Fran\u00e7ois Goyard, they have been\u00a0been customising their trunks for centuries, but the fashion empire didn’t really take off until the ’90s. They are recognised as\u00a0one of many last few French malletier de luxe, and customisation has become their key. The luxury fashion house\u00a0can inscribe just about anything you want on it!<\/p>\n

So, have<\/em> you heard of Goyard before? And if you have, think about how you found them? The mysterious brand seems to be full all the sartorial secrets, and just happens to be one of our newest additions to The Luxury Closet handbag family!<\/p>\n

Shop the Goyard Saint Louis Totes at The Luxury Closet<\/p>\n

\"BF082201_01\"<\/p>\n

—<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Dubbed “fashion’s most mysterious brand”, you may not be familiar with Goyard, but you’re certainly not alone! Zero advertising, no official e-commerce, and very few stockists (Stateside, Goyard is only available at Barneys and Bergdorf Goodman in New York and two stores in California), it’s a wonder how this brand has claimed and maintained such […]<\/p>\n","protected":false},"author":3,"featured_media":87796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,21,1],"tags":[230,231,232,233,234,70],"class_list":["post-87795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bag-of-the-week","category-spotlight-on","category-uncategorized","tag-celebrities","tag-goyard","tag-hilary-duff","tag-kardashian","tag-madonna","tag-tote"],"yoast_head":"\nBag Thursday: Sartorial Secrets - The Luxury Closet<\/title>\n<meta name=\"description\" content=\"Dubbed "fashion's most mysterious brand", you may not be familiar with Goyard, but you're certainly not alone! 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