Style Icon of the Month: Bijal Soni

With over nine years experience in communications, working with several multi-national and boutique agencies, plus a sassy street-style with an eye for those one-off finds, it’s no wonder Bijal Soni’s blog myprdiaries.com is on the rise. Bijal’s appetite for fashion is apparent, with funky footwear and furry clutch bags often making an appearance when she steps out at Dubai’s stylish events and latest hotspots launches. The PR-meets-blogger mogul shows The Luxury Closet how to do street-style chic…

Shop Bijal’s edit now >

Describe your style in 3 words…
Effortless, bohemian and street

Favourite 3 pieces from the shoot…
Tory Burch skirt, Fendi bag, Giuseppe Zanotti mid calf boots  

Favourite designers…
Mary Katranzou, Charlotte Olympia, Peter Pilotto, & Missoni  

Favourite Instagram page to follow…
There are way too many! Namshi, Ban.do, The Bowery Company, MrsLouiseNichol, TheSandandSmoke, Saltafashion, Dana.Hourani, Missguided, Charlotte Olympia & Fendi

Favourite snapchatter to follow…
Sophia Webster!

What is your one trademark look or accessory?
Something metallic always or sneakers

Who is your style icon?
Victoria Beckham, Kendall Jenner, & Gigi Hadad  

Top 3 trends for the current season?
Metallic, sliders (what was my life before them!), off shoulder. Also, I am in love with the choker party everywhere!  

Biggest fashion faux pas that you wish people would stop doing?
Socks and sandals. Sheer socks with polka dots or netty socks I can deal with, but animated, print, diamond studded or frill is when I #cringe

If you weren’t in your current job, what would you be doing?
Renting out jet skis on the beach somewhere in The Gilli Isles!

Look 1

Dior White Silk Cotton Stripe Embroidered Blazer M; Alexander McQueen Black Plexi Plaque Strappy Platform Sandals Size 40; Marc by Marc Jacobs Navy Blue Lace Tiered Dress XS; Louis Vuitton Red Epi Leather Alma PM

bijal soni

Look 2

Paul and Joe Blue Denim Shirt M; Celine Black Leather Medium Trapeze Bag; Chloe Tan Leather Platform Ankle Strap Sandals Size 39Tory Burch Wade Multicolor Floral Print Skirt S

tory burch skirt

Look 3

Chanel White Circular Knit Top S; Alice + Olivia Green Printed Trousers S; Isabel Marant Black Suede Alek Ankle Strap Sandals Size 39; Cartier Love 2 Hoops Diamonds and Rose Gold Chain Necklace; Valentino Green Leather Gryphon Fringed Clutch Bag

dubai bloggers

Look 4

Peter Pilotto Printed Cotton Sweater S; Philipp Plein Couture Silver Sequin Mini Skirt M; Giuseppe Zanotti Black Leather Studded Zipper Detail Mid Calf Boots Size 39.5


Shop Bijal’s edit now >

 Shot on location at Creative Clinic

Milli Midwood

Freelance Blogger

Milli is a fashion blogger, tea drinker and sun worshiper, who has called Dubai her home for the last 24 years. Likes dog videos, free WiFi, Gucci and hashtags because they look like waffles.

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